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August 1, 2023

US B2B Marketing Data Spending vs. B2B Martech Spending, 2021-2025 (billions and % change)

US B2B Marketing Data Spending vs. B2B Martech Spending, 2021-2025 (billions and % change)

Methodology

Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, and macro-level economic conditions.