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June 27, 2023

Retail Media That Ad Agency Professionals Worldwide Think Will Be the Next Frontier, April 2023 (% of respondents)

Methodology

Data is from the June 2023 Path to Purchase Institute presentation titled "What Your Agency Won't Tell You About Retail Media." 86 CPG advertising agency professionals worldwide were surveyed online during March 7-April 5, 2023. All respondents work or lead in a role that includes engaging with clients on retail media.

Featured In

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Sources

Path to Purchase Institute

Share

Chart Title

Retail Media That Ad Agency Professionals Worldwide Think Will Be the Next Frontier, April 2023 (% of respondents)

Publication Date

June 27, 2023

Sources

Path to Purchase Institute

Featured In

5 charts on the current and future state of retail media Walgreens’ in-store retail media push hits a roadblock Amazon, Walmart turn to shoppable TV ads to shorten the path to purchase 4 trends that have the potential to shape grocery in 2024 Shoppable Media Explainer 2024

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Personalization Retail Marketing Retail Media

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