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June 27, 2023
Retail Media That Ad Agency Professionals Worldwide Think Will Be the Next Frontier, April 2023 (% of respondents)
Methodology
Data is from the June 2023 Path to Purchase Institute presentation titled "What Your Agency Won't Tell You About Retail Media." 86 CPG advertising agency professionals worldwide were surveyed online during March 7-April 5, 2023. All respondents work or lead in a role that includes engaging with clients on retail media.Chart Title
Retail Media That Ad Agency Professionals Worldwide Think Will Be the Next Frontier, April 2023 (% of respondents)Publication Date
June 27, 2023