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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
August 8, 2023
Types of Retail Media Ads That US Digital Shoppers Pay Attention to vs. Purchase From, March 2023 (% of respondents)
Note
Respondents were asked, "Which of the following types of ads do you pay the most attention to on retail platforms? Of the following types of ads, which have led you to products that you have purchased over the past 12 months on retail platforms?"Methodology
Data is from the August 2023 Integral Ad Science (IAS) report titled "Driving ROI In Retail Media Networks." 1,669 US digital shoppers were surveyed online during March 2023. All respondents identified themselves as having shopped for products via retail media network ads.Featured In
Sale ads are the best drivers of awareness, purchase for digital shoppersWalmart launches sponsored video ads 5 charts on the current and future state of retail media What retailers need to know about 2024 (and beyond) in 5 chartsHow Uber, Lyft, and Instacart are building their ad businessesSources
Chart Title
Types of Retail Media Ads That US Digital Shoppers Pay Attention to vs. Purchase From, March 2023 (% of respondents)Publication Date
August 8, 2023