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August 8, 2023
Types of Retail Media Ads That US Digital Shoppers Pay Attention to vs. Purchase From, March 2023 (% of respondents)
Note
Respondents were asked, "Which of the following types of ads do you pay the most attention to on retail platforms? Of the following types of ads, which have led you to products that you have purchased over the past 12 months on retail platforms?"Methodology
Data is from the August 2023 Integral Ad Science (IAS) report titled "Driving ROI In Retail Media Networks." 1,669 US digital shoppers were surveyed online during March 2023. All respondents identified themselves as having shopped for products via retail media network ads.Featured In
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Chart Title
Types of Retail Media Ads That US Digital Shoppers Pay Attention to vs. Purchase From, March 2023 (% of respondents)Publication Date
August 8, 2023