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July 28, 2023

Reasons Why US Adults Sign Up for Subscription Services, May 2023 (% of respondents)

Reasons Why US Adults Sign Up for Subscription Services, May 2023 (% of respondents)

Methodology

Data is from the July 2023 SurveyMonkey report titled "State of Retail Report." 2,000 US adults ages 18+ were surveyed online during May 2023. The sample was weighted for age, race, sex, education, and geography using the Census Bureau’s American Community Survey to reflect the demographic composition of the US.