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June 30, 2023
Most Important/Valuable Media Type for Achieving Ad Goals/KPIs in 2022 According to US Agencies and Brand Marketers (% of respondents, March 2023)
Note
Respondents were asked, "Which media types/channels that you used in 2022 for advertising purposes proved to be most important or valuable to achieving your advertising goals/KPIs?"Methodology
Data is from the June 2023 Advertiser Perceptions "CTV/OTT Advertiser Study 2023" commissioned by Premion. 151 US agencies and brand-side marketers were surveyed online during March 2023. Respondents were involved in the decision-making for CTV/OTT advertising spending at least $250,000 annually on advertising.Featured In
5 charts to help you hit marketing KPIsChart Title
Most Important/Valuable Media Type for Achieving Ad Goals/KPIs in 2022 According to US Agencies and Brand Marketers (% of respondents, March 2023)Publication Date
June 30, 2023