Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Aug 11, 2025
Private labels go mainstream in everyday essentials
Article |
Aug 11, 2025
Retailers must prioritize digital to capture August’s back-to-school shoppers
Article |
Aug 11, 2025
Retail media’s search dominance is growing—but AI may rewrite the rules
Article |
Aug 11, 2025
CDC shooting underscores growing distrust of the medical establishment for health guidance
Article |
Aug 11, 2025
OpenAI’s GPT-5 rollout proves product marketing still matters
Article |
Aug 11, 2025
Retention rate most important to A/B testers
Article |
Aug 8, 2025
E.l.f. Beauty and Image Skincare are chasing a social commerce glow-up
Article |
Aug 8, 2025
Chime’s successful earnings prove its status as a top financial competitor
Article |
Aug 8, 2025
A credit union has embraced agentic AI via a third-party partnership
Article |
Aug 8, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
June 30, 2023
Most Important/Valuable Media Type for Achieving Ad Goals/KPIs in 2022 According to US Agencies and Brand Marketers (% of respondents, March 2023)
Note
Respondents were asked, "Which media types/channels that you used in 2022 for advertising purposes proved to be most important or valuable to achieving your advertising goals/KPIs?"Methodology
Data is from the June 2023 Advertiser Perceptions "CTV/OTT Advertiser Study 2023" commissioned by Premion. 151 US agencies and brand-side marketers were surveyed online during March 2023. Respondents were involved in the decision-making for CTV/OTT advertising spending at least $250,000 annually on advertising.Featured In
5 charts to help you hit marketing KPIsChart Title
Most Important/Valuable Media Type for Achieving Ad Goals/KPIs in 2022 According to US Agencies and Brand Marketers (% of respondents, March 2023)Publication Date
June 30, 2023
