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May 17, 2023

Programmatic Inventory Share Among US Publishers, by Content Category, Q1 2023 (% of total)

Programmatic Inventory Share Among US Publishers, by Content Category, Q1 2023 (% of total)

Methodology

Data is from the May 2023 33Across "Programmatic Cookie Alternative Trends Report." Results are based on over advertiser data of 200 brands across 20 industries with over 1 billion monthly paid impressions and supply data of over 200 publishers across 10 categories with over 3 billion monthly paid impressions during Q1 2023.
Programmatic Inventory Share Among US Publishers, by Content Category, Q1 2023 (% of total) | EMARKETER