Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Competitive conquesting gains ground among RMNs
Article |
Jul 31, 2025
Consumers unwilling to pay for AI features
Article |
Jul 30, 2025
Loyalty on the line: How price increases are reshaping consumer choice
Article |
Jul 30, 2025
Revolut could soon become a full-service US bank
Article |
Jul 30, 2025
Q2 consumer spending picks up slightly from Q1 but is well short of last year’s growth
Article |
Jul 30, 2025
The big answers: EMARKETER Daily quiz
Article |
Jul 29, 2025
Younger generations concerned most with cost of living
Article |
Jul 29, 2025
Brands prioritizing engagement, loyalty in influencer marketing
Article |
Jul 29, 2025
OpenAI’s upcoming GPT-5 unifies models, widens ChatGPT's lead
Article |
Jul 29, 2025
De minimis crackdown puts pressure on UPS’ cross-border business
Article |
Jul 29, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
June 5, 2023
Top 5 Uses for Generative AI According to Marketers Worldwide, May 2023 (% of respondents)
Methodology
Data is from a Salesforce survey conducted by YouGov as cited in a June 2023 company blog post. 1,029 marketers in Australia, the UK, and the US were surveyed online during May 18-25, 2023. Respondents were among a total sample of 4,135 full-time employees ages 18+ in the sales, service, marketing, and commerce sectors. Data has been weighted to be representative of full-time employees in each country.Featured In
Salesforce to integrate AI into services, double investments in startups Four Key Themes to Watch for at Cannes Lions 2023Tech Trends H1 20235 charts showing how marketers are thinking about generative AI now that the hype has passedOpenAI upgrades ChatGPT API with a powerful customization featureChart Title
Top 5 Uses for Generative AI According to Marketers Worldwide, May 2023 (% of respondents)Publication Date
June 5, 2023
