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May 31, 2023

Features That Attract US Gen Z vs. Total Beauty Consumers Most to Beauty or Skincare Brands, May 2023 (% of respondents in each group)

Features That Attract US Gen Z vs. Total Beauty Consumers Most to Beauty or Skincare Brands, May 2023 (% of respondents in each group)

Methodology

Data is from a May 2023 Bolt report titled "The future of beauty ecommerce: customer identity." 1,038 US adults ages 18+ who have shopped for a beauty and/or skincare product online within the past 6 months were surveyed online by YouGov during May 15-17, 2023. The figures are weighted and are representative of all US adults ages 18+.