Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Privacy concerns cloud AI enthusiasm among C-suite executives
Article |
Aug 12, 2025
The big answers: EMARKETER Daily quiz
Article |
Aug 11, 2025
Private labels go mainstream in everyday essentials
Article |
Aug 11, 2025
Retailers must prioritize digital to capture August’s back-to-school shoppers
Article |
Aug 11, 2025
Retail media’s search dominance is growing—but AI may rewrite the rules
Article |
Aug 11, 2025
CDC shooting underscores growing distrust of the medical establishment for health guidance
Article |
Aug 11, 2025
OpenAI’s GPT-5 rollout proves product marketing still matters
Article |
Aug 11, 2025
Retention rate most important to A/B testers
Article |
Aug 8, 2025
E.l.f. Beauty and Image Skincare are chasing a social commerce glow-up
Article |
Aug 8, 2025
Chime’s successful earnings prove its status as a top financial competitor
Article |
Aug 8, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
May 1, 2023
Portion of Their Buys That Attention-Based Metrics Will Be a Part of in 2023 According to Advertisers Worldwide, Feb 2023 (% of respondents)
Note
Respondents were asked, "How much are you planning on relying on attention-based metrics in your media strategy in 2023? Attention metrics will be part of:..." Data was provided to Insider Intelligence by DoubleVerify.Methodology
Data is from a May 2023 DoubleVerify report titled "Post-Cookie Questions: How Advertising Strategies and Sentiments Are Evolving." 406 advertisers and 404 publishers worldwide were surveyed during February 2023.Chart Title
Portion of Their Buys That Attention-Based Metrics Will Be a Part of in 2023 According to Advertisers Worldwide, Feb 2023 (% of respondents)Publication Date
May 1, 2023
