Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Already have a subscription?Sign In

Log in to see the full chart

Log in or register for a free account to get full, unrestricted access to this chart

Lock icon
Lock icon

Log in to see the full chart

March 29, 2023

Social Platforms Used Most Often to Discover New Beauty Products, Gen Z vs. Total US Beauty Shoppers, Feb 2023 (% of respondents in each group)

Social Platforms Used Most Often to Discover New Beauty Products, Gen Z vs. Total US Beauty Shoppers, Feb 2023 (% of respondents in each group)

Methodology

Data is from a March 2023 Tinuiti report titled "The 2023 CPG Customer Journey." 3,000 US adults ages 18+ were surveyed online during February 16-23, 2023.
Social Platforms Used Most Often to Discover New Beauty Products, Gen Z vs. Total US Beauty Shoppers, Feb 2023 (% of respondents in each group) | EMARKETER