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March 29, 2023

Social Platforms Used Most Often to Discover New Beauty Products, Gen Z vs. Total US Beauty Shoppers, Feb 2023 (% of respondents in each group)

Social Platforms Used Most Often to Discover New Beauty Products, Gen Z vs. Total US Beauty Shoppers, Feb 2023 (% of respondents in each group)

Methodology

Data is from a March 2023 Tinuiti report titled "The 2023 CPG Customer Journey." 3,000 US adults ages 18+ were surveyed online during February 16-23, 2023.
Social Platforms Used Most Often to Discover New Beauty Products, Gen Z vs. Total US Beauty Shoppers, Feb 2023 (% of respondents in each group) | EMARKETER