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February 1, 2023

Industry KPIs: Worldwide Email Conversion Rates, by Email Type, 2021 & 2022 (% of emails and SMS messages sent)

Note

Data represents activity tracked by Omnisend, broader industry metrics may vary. Email conversion rates is calculated by dividing total orders by total emails sent. SMS conversion rate is calculated by dividing total conversions by total SMS messages sent.

Methodology

Data is from the February 2023 Omnisend "Email, SMS, and Push Messaging Statistics for Ecommerce in 2023" report. Data is based on over 17 billion emails, 107 million SMS, and 207 million web push messages worldwide sent from the Omnisend marketing platform from 2019-2022.

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Ecommerce conversion rates decline as use of email automation ramps up

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Industry KPIs: Worldwide Email Conversion Rates, by Email Type, 2021 & 2022 (% of emails and SMS messages sent)

Publication Date

February 1, 2023

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Ecommerce conversion rates decline as use of email automation ramps up

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Email Email Marketing Clickthrough Rate (CTR)

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