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February 1, 2023
US Retail Ecommerce Sales Share, by Product Category, 2023 & 2027 (% of total retail ecommerce sales)
Note
Apparel and accessories includes clothing, footwear, and accessories. Auto and parts includes vehicles and aftermarket products such as auto accessories, replacement parts, auto equipment, and tools. Computer and consumer electronics includes large appliances. Furniture and home furnishings includes ... furniture, housewares, and small appliances; it excludes home improvement and tools. Food and beverage includes packaged foods, fresh foods, and beverages. Health, personal care, and beauty includes over-the-counter products such as medicines, vitamins, and supplements, personal care or hygiene products, beauty products, and other household products like toiletries, baby products, and pet products. Toy and hobby includes sporting goods. The "other" product category includes home improvement and tools, garden equipment, building materials, auto fuel, and other items such as flowers, cards, photos, luggage, and cigarettes.Methodology
Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.Chart Title
US Retail Ecommerce Sales Share, by Product Category, 2023 & 2027 (% of total retail ecommerce sales)Publication Date
February 1, 2023