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January 24, 2023
Average Data Technology Costs in 2022 According to US B2B Data Decision-Makers, by Technology, Nov 2022 (thousands)
Note
Respondents were asked "How much did you/your client's organization spend or invest on each of the following technology in 2022?" Data was provided to Insider Intelligence by IAB.Methodology
Data is from the January 2023 Interactive Advertising Bureau (IAB) "State of Data Report." 203 US B2B data decision-makers were surveyed online during November 11-23, 2022 by Ipsos. Respondents were data decision-makers engaged with privacy-preserving technology and include brands, publishers/retailers and agencies.Chart Title
Average Data Technology Costs in 2022 According to US B2B Data Decision-Makers, by Technology, Nov 2022 (thousands)Publication Date
January 24, 2023