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January 24, 2023

Average Data Technology Costs in 2022 According to US B2B Data Decision-Makers, by Technology, Nov 2022 (thousands)

Note

Respondents were asked "How much did you/your client's organization spend or invest on each of the following technology in 2022?" Data was provided to Insider Intelligence by IAB.

Methodology

Data is from the January 2023 Interactive Advertising Bureau (IAB) "State of Data Report." 203 US B2B data decision-makers were surveyed online during November 11-23, 2022 by Ipsos. Respondents were data decision-makers engaged with privacy-preserving technology and include brands, publishers/retailers and agencies.

Featured In

Big Tech ups the ante on AI for enterprise with generative data storytelling

Sources

Interactive Advertising Bureau (IAB)

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Chart Title

Average Data Technology Costs in 2022 According to US B2B Data Decision-Makers, by Technology, Nov 2022 (thousands)

Publication Date

January 24, 2023

Sources

Interactive Advertising Bureau (IAB)

Featured In

Big Tech ups the ante on AI for enterprise with generative data storytelling

Topics

B2B Marketing Data United States

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