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December 16, 2022
Platforms Where US Digital Media Professionals Are Likely to Adjust Media Spend due to Eroding Consumer Trust, 2022 & 2023 (% of respondents)
Note
Respondents were asked, "In which platforms is your organization likely to adjust media spend due to eroding consumer trust?"Methodology
Data is from the December 2022 Integral Ad Science (IAS) "The 2023 Industry Pulse Report." 356 US digital media professionals were surveyed online during October 2022. Respondents include advertiser/brands (33%), creative agencies (24%), publishers (20%), ad network/exchanges (8%), media agencies (8%), supply side platform (4%), trading desk (2%) and demand side platforms (1%) that use programmatic advertising.Chart Title
Platforms Where US Digital Media Professionals Are Likely to Adjust Media Spend due to Eroding Consumer Trust, 2022 & 2023 (% of respondents)Publication Date
December 16, 2022