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October 27, 2022
Digital Ad Spending Worldwide, 2021-2026 (billions, % change, and % of total media ad spending)
Note
eMarketer benchmarks its Canada digital ad spending projections against the IAB Canada for which the last full year measured was 2021.Methodology
eMarketer estimates for US dollar ad spending include the impact of the weaker local currency in 2022 for the UK, Eurozone, Argentina, Turkey, and Russia. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.Chart Title
Digital Ad Spending Worldwide, 2021-2026 (billions, % change, and % of total media ad spending)Publication Date
October 27, 2022