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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
October 19, 2022
Predictions for the Metaverse According to US Brand Marketers, Sep 2022 (% of respondents)
Methodology
Data is from the October 2022 Sitecore report titled "Perceptions of the Metaverse" conducted by Advanis. 1,000 US internet users ages 18-70 were surveyed during August 15-19, 2022. Respondents indicated that they currently engage with the metaverse, or want to do so in the near future. The respondent base was 13% Gen Z, 52% Millennials, 22% Gen X, and 13% Baby Boomers. In addition, 332 US consumer brand marketers were surveyed during August 15-September 21, 2022. Respondents indicated that they are professionally aware of the metaverse, and can answer questions about their organization's digital marketing/advertising, analytics, website, ecommerce, CX, or customer data. For both surveys, respondents were recruited from an actively managed online panel, and were offered an incentive to participate. Sitecore is a provider of customer experience management software.Chart Title
Predictions for the Metaverse According to US Brand Marketers, Sep 2022 (% of respondents)Publication Date
October 19, 2022
