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October 11, 2022

Media Which Are Developing the Most Innovative Opportunities for Advertisers According to US Agency and Ad Executives, June 2022 (% of respondents)

Media Which Are Developing the Most Innovative Opportunities for Advertisers According to US Agency and Ad Executives, June 2022 (% of respondents)

Note

Respondents were asked, "Which of these media are developing the most innovative opportunities for advertisers?"

Methodology

Data is from an October 2022 VIOOH report titled "The State of the Nation: Programmatic DOOH 2022 (US)" in partnership with MTM. Over 1,000 agency and advertising executives worldwide were surveyed during June 2022. Respondents were from Australia, France, Germany, the UK, and the US.