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September 1, 2022
US Pay TV vs. Non-Pay TV Viewers, 2012 & 2018-2026 (millions)
Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Chart Title
US Pay TV vs. Non-Pay TV Viewers, 2012 & 2018-2026 (millions)Publication Date
September 1, 2022