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August 25, 2022
Average Time of Attention Given to Mobile Ads Among Smartphone Users Worldwide, by Ad Format, April 2022 (seconds)
Methodology
Data is from an August 2022 Yahoo and OMD Worldwide report titled "Attention in Context" conducted by Amplified Intelligence. 4,441 smartphone users ages 18+ in Australia, Canada, the UK, and the US took part in an attention measurement study conducted during April 5-26, 2022. Participants used Amplified Intelligence's mobile app to capture facial footage via their smartphone's camera, along with metadata such as ad viewability, scroll patterns, sound use, and device orientation. The overall base of participants viewed 128,000 mobile web ads.Chart Title
Average Time of Attention Given to Mobile Ads Among Smartphone Users Worldwide, by Ad Format, April 2022 (seconds)Publication Date
August 25, 2022