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Explore our Research →Consumers want AI to speed up discovery
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Jul 18, 2025
Luxury consumers lose faith in the economy
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Jul 17, 2025
TikTok deepens creator tools to boost engagement, diversify content, and reach new audiences
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Drugmakers add lower cost, direct online pay option for Eliquis patients
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Drugmakers pay telehealth partners millions as part of D2C drug push
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Jul 17, 2025
Amazon’s ad business benefited from longer Prime Day
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Jul 17, 2025
7-Eleven IPO plans questioned after Circle K owner drops takeover bid
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Jul 17, 2025
Bank of America just misses revenue expectations for Q2 2025, explores stablecoins
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Jul 17, 2025
Cash App releases parental controls for P2P payments, rolls out Timothée Chalamet ad for retail payments
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Jul 17, 2025
US retail sales surged in June, defying uncertainty
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Jul 17, 2025
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
September 1, 2022
Most Valuable Buy Now, Pay Later (BNPL) Rewards Features According to US BNPL Users, July 2022 (% of respondents who called each feature "extremely valuable")
Note
Respondents were asked, "How valuable would the following rewards (i.e., cash back, digital coupons, points) features offered by buy now, pay later (BNPL) providers be to you?"Methodology
Insider Intelligence surveyed 1,192 customers in the US between July 7 and July 20, 2022, to gauge consumers’ preferences and the value they place on 49 digital/emerging buy now, pay later (BNPL) features. Respondents are consumers who used buy now, pay later (BNPL) in the past 12 months. The respondents were selected to align with the US population on the criteria of age (among ages 18–76), gender, household income, race/ethnicity, and region. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.8 percentage points at the 95% confidence interval.Chart Title
Most Valuable Buy Now, Pay Later (BNPL) Rewards Features According to US BNPL Users, July 2022 (% of respondents who called each feature "extremely valuable")Publication Date
September 1, 2022
