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September 1, 2022
Trust in Social Platforms Is Declining, 2022 (change in total benchmark score vs. 2021)
Methodology
Data is from a September 2022 Insider Intelligence survey titled "US Digital Trust Benchmark 2022." Insider Intelligence surveyed 2,225 social media users in the US during May 20-June 9, 2022, to gauge how perceptions of digital trustworthiness differ between nine of the largest social platforms: Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube. The respondents were selected to align with the US population on the criteria of age (ages 18–76), gender, household income, and race. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.1 percentage points at the 95% confidence interval.Chart Title
Trust in Social Platforms Is Declining, 2022 (change in total benchmark score vs. 2021)Publication Date
September 1, 2022