Already have a subscription?Sign In
Log in to see the full chart
Log in or register for a free account to get full, unrestricted access to this chart
Log in to see the full chart
September 1, 2022
Trust in Social Platforms Is Declining, 2022 (change in total benchmark score vs. 2021)
Methodology
Data is from a September 2022 Insider Intelligence survey titled "US Digital Trust Benchmark 2022." Insider Intelligence surveyed 2,225 social media users in the US during May 20-June 9, 2022, to gauge how perceptions of digital trustworthiness differ between nine of the largest social platforms: Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube. The respondents were selected to align with the US population on the criteria of age (ages 18–76), gender, household income, and race. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.1 percentage points at the 95% confidence interval.Chart Title
Trust in Social Platforms Is Declining, 2022 (change in total benchmark score vs. 2021)Publication Date
September 1, 2022