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August 11, 2022
US* Podcast Ad Benchmarks: Average Conversion Rate, by Placement, Q2 2022
Methodology
Data is from the August 2022 Podsights "Benchmark Report Q3 2022." Data is based on a rolling 12-month average (July 2021-June 2022) collected from 8 billion ad impressions and 3,000 campaigns for 938 brands, representing an estimated $530 million of podcast ad spending. Podsights is a marketing attribution platform for podcast advertising.Chart Title
US* Podcast Ad Benchmarks: Average Conversion Rate, by Placement, Q2 2022Publication Date
August 11, 2022