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Explore our Research →Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
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Jul 16, 2025
Why is MMM making a comeback?
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Jul 16, 2025
Jewelry emerges as luxury’s bright spot
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Nonessential spending slumps amid tariff price hikes
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Jul 15, 2025
JIC’s measurement audit shows a sector diversifying beyond Nielsen
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Jul 15, 2025
Marketers rush to unify social, CTV strategies
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Jul 15, 2025
AI summaries in Google’s news feed could undercut publisher traffic—again
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Jul 15, 2025
Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them
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Jul 15, 2025
Shopify adds AI agent guardrails to protect its business model
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Jul 15, 2025
Bank earnings show consumer strength as delinquencies fall, spending rises
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Jul 15, 2025
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
July 21, 2022
Affordability of Back-to-School Supplies According to US Parents, Aug 2018-June 2022 (% of respondents)
Note
This data is being featured as part of our special coverage of tech and economic uncertainty.Methodology
Data is from a July 2022 Morning Consult report titled "Back to School Shopping 2022." During May-June 2022, Morning Consult surveyed 2,178 US parents of school-age children who are planning on shopping for the 2022-2023 school year. The survey was conducted online and the data was weighted to approximate respective populations of adults based on gender, educational attainment, age, race, and region. There was a margin of error of +/-2 percentage points.Sources
Chart Title
Affordability of Back-to-School Supplies According to US Parents, Aug 2018-June 2022 (% of respondents)Publication Date
July 21, 2022
