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July 19, 2022
TikTok Content Types That Brands Collaborate on With Creators, by Company Size, May 2022 (% of respondents in each group)
Methodology
Data is from the July 2022 Sprout Social "Creator Economy Report." 516 US social media marketers were surveyed during May 19-25, 2022. Participants were recruited by Lucid and had previously or are currently planning on working with content creators within a three to six month period.