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July 19, 2022
US Influencer Marketing Spending Share, by Platform, 2019-2024 (% of total influencer marketing spending)
Note
An influencer is an individual who can sway the brand preferences, buying decisions, and loyalty of a broader population, regardless of follower count. Examples include celebrities, public figures, YouTube/Instagram/TikTok creators, and subject matter thought leaders/experts.Featured In
Social media crypto scams reinforces need for influencers to disclose paid sponsorshipsInfluencer Marketing 2022Influencer marketing dollars flow to TikTokUncredentialed crypto influencers make bank for crypto firms and themselvesThe Future of MetaWhy influencer marketing, still a small slice of digital budgets, seems recession-proofThe creator economy flexes its muscle at CESTwitter tries to tap the creator economy with a ‘coins’ featureSocial Video Ad Spending Forecast 2023 Instagram expands its ‘gifting’ feature as it tries to court influencersTikTok’s ‘Creativity Program’ will repeat its creator economy mistakesPlatforms are stepping in to solve conflicts between advertisers and influencersSources
Chart Title
US Influencer Marketing Spending Share, by Platform, 2019-2024 (% of total influencer marketing spending)Publication Date
July 19, 2022