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Explore our Research →Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
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Nonessential spending slumps amid tariff price hikes
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JIC’s measurement audit shows a sector diversifying beyond Nielsen
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Marketers rush to unify social, CTV strategies
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AI summaries in Google’s news feed could undercut publisher traffic—again
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Jul 15, 2025
Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them
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Jul 15, 2025
Shopify adds AI agent guardrails to protect its business model
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Jul 15, 2025
Bank earnings show consumer strength as delinquencies fall, spending rises
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Jul 15, 2025
Search engines reign, but social has standing in Latin America
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Jul 14, 2025
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
April 1, 2022
Attitude of US Adults Toward the Customer Service Experience, Jan 2022 (% of respondents)
Note
Respondents were asked, "How much does each of the following statements describe you?"Methodology
Data is from the April 2022 Shep Hyken "The 2022 ACA Study: Achieving Customer Amazement." Over 1,000 US adults ages 18-65 were surveyed online during January 6-19, 2022. Respondents were Gen Z ages 18-25 (21%), millennials ages 26-44 (38%) Gen X ages 45-56 (23%), and baby boomers ages 57-65 (18%), female (51%), or male (49%). Sample was weighted to the 2020 US Census for age, region, gender, and ethnicity with figures statistically significant at the 95% confidence level with a margin of error of +/-3.1 percentage points.Chart Title
Attitude of US Adults Toward the Customer Service Experience, Jan 2022 (% of respondents)Publication Date
April 1, 2022