Already have a subscription?Sign In
Log in to see the full chart
Log in to see the full chart
July 1, 2022
US Banking Digital Ad Spending, 2020-2024 (billions and % change)
Note
Digital ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. Banking includes commercial, investment, retail banks, cooperative banks and credit unions.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.Chart Title
US Banking Digital Ad Spending, 2020-2024 (billions and % change)Publication Date
July 1, 2022