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May 26, 2022
What Would UK Adults Like Brands to Do to Support Customers During the Cost-of-Living Crisis? (% of respondents, May 2022)
Note
This data is being featured as part of our special coverage of tech and economic uncertainty.
Methodology
Data is from a May 2022 Institute of Practitioners in Advertising (IPA) study conducted by Opinium. 2,000 UK adults ages 18+ were surveyed online during May 13-17, 2022. Data is weighted to be nationally representative.