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March 24, 2022
Benefits of Delivering Highly Effective Personalized Customer Experiences According to Financial Services Executives in North America, Nov 2021 (% of respondents)
Note
Respondents were asked, "Which of the following business benefits do you believe are the result of delivering highly effective personalized experiences to your organization’s customers?”Methodology
Data is based on the March 2022 Forrester Consulting report produced in collaboration with Blend, titled "How Banks Can Unlock Quick Wins and Lasting Benefits Through Smart Personalization." 2,137 banking customers and 324 financial services executives were surveyed online in November 2021 on the state of personalization in the financial services sector.Featured In
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Benefits of Delivering Highly Effective Personalized Customer Experiences According to Financial Services Executives in North America, Nov 2021 (% of respondents)Publication Date
March 24, 2022