Already have a subscription?Sign In
Log in to see the full chart
Log in to see the full chart
May 11, 2022
US Streaming Video Service Subscribers Who Have the Ad-Free vs. Ad-Supported Version of Select Subscription Video-on-Demand (SVOD) Services, April 2022 (% of respondents)
Methodology
Data is from a May 2022 Hub Research report titled "Best Bundle." A US Census-balanced sample of 1,600 US TV viewers ages 16-74 were surveyed online during April 6-12, 2022. All respondents watch at least one hour of TV per week and have broadband at home.Featured In
Q2 2022 Digital Video TrendsHow the leading ad-supported streamers compareSubscription fatigue: consumers are debating which streamer to say goodbye to nextCo-exclusive streaming pact for 'Abbott Elementary' could be sign of things to comeWarner Bros. Discovery announces timeline for its unified streaming serviceHBO Max layoffs are a victim of Warner Bros. Discovery’s massive debt loadStreaming viewership passed cable for the first time ever in JulyWarner Bros. Discovery is slowly getting its house in order, but its streaming strategy remain hazySources
Chart Title
US Streaming Video Service Subscribers Who Have the Ad-Free vs. Ad-Supported Version of Select Subscription Video-on-Demand (SVOD) Services, April 2022 (% of respondents)Publication Date
May 11, 2022