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March 21, 2022

Length of Videos Watched by Social Media Users Worldwide, by Generation, Aug 2021 (% of respondents in each group)

Length of Videos Watched by Social Media Users Worldwide, by Generation, Aug 2021 (% of respondents in each group)

Methodology

Data is from the March 2022 GWI report titled "Social: The latest trends in social media." Data is from GWI's online research among internet users aged 16-64. Figures are representative of the online populations of each market. In addition, data is collected via GWI Zeitgeist, GWI USA, GWI Work, and GWI Custom research.