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December 1, 2021
Top 5 Factors When Choosing a New Bank According to US Adults, 2021 (% of respondents)
Methodology
Data is based on the 2019 Insider Intelligence report titled "US Mobile Banking Competitive Edge Benchmark." Insider Intelligence surveyed 2,385 US respondents between September 2- September 25, 2021 to gauge consumers' preferences and the value they place on 49 innovative mobile banking features. Respondents to the online survey were mobile banking users selected to align with the US population on the criteria of age (18-75), gender, and income. This online survey was fielded by a third-party sample provider.Chart Title
Top 5 Factors When Choosing a New Bank According to US Adults, 2021 (% of respondents)Publication Date
December 1, 2021