Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Nonessential spending slumps amid tariff price hikes
Article |
Jul 15, 2025
JIC’s measurement audit shows a sector diversifying beyond Nielsen
Article |
Jul 15, 2025
Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
Article |
Jul 14, 2025
Why commerce media networks have grown so quickly
Article |
Jul 14, 2025
Levi Strauss streamlines product assortment to maximize profits amid uncertainty
Article |
Jul 14, 2025
Google acqui-hires Windsurf to boost AI coding amid tech talent war
Article |
Jul 14, 2025
Powerful but toxic: Why marketers might skip Grok despite AI edge
Article |
Jul 14, 2025
CTAs lead the way in email engagement tactics
Article |
Jul 11, 2025
SNAP cuts in Trump’s “big, beautiful bill” could shake up grocery
Article |
Jul 11, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
March 9, 2022
In Which Areas Are Marketers Worldwide Currently Testing or Utilizing the Use of AI in Conjunction with Their Marketing Automation? (% of respondents, Feb 2022)
Note
Respondents were asked, "In which areas are you currently testing or utilizing the use of artificial intelligence in conjunction with you marketing automation?" Data was provided to Insider Intelligence by Ascend2.Methodology
Data is from a March 2022 Ascend2 report titled "The State of Marketing Automation 2022." 393 marketers worldwide were surveyed during February 15-23, 2022. Respondents identified their role as C-suite/owner/partner (54%), VP/director/manager (31%), and nonmanagement professional (15%). Respondents identified their company type as B2B (22%), B2C (52%), and equally split between B2B and B2C (26%). Respondents identified the number of employees at their company as fewer than 50 (57%), 50-500 (20%), and more than 500 (23%).Chart Title
In Which Areas Are Marketers Worldwide Currently Testing or Utilizing the Use of AI in Conjunction with Their Marketing Automation? (% of respondents, Feb 2022)Publication Date
March 9, 2022
