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January 13, 2022
Importance of Treating Workers Fairly/Keeping Them Safe in Determining Their Purchase Likelihood/Long-Term Brand Loyalty According to US Consumers, Oct 2021 (% of respondents)
Note
Respondents were asked, "How important are each of the following in determining your purchase likelihood and long-term loyalty of a brand?"Methodology
Data is from a January 2022 Merkle report titled "The Next Generation of Consumer Behaviors." 1,000 US consumers ages 18+ were surveyed during October 2021.Featured In
Retailers take union-busting to new heightsSources
Chart Title
Importance of Treating Workers Fairly/Keeping Them Safe in Determining Their Purchase Likelihood/Long-Term Brand Loyalty According to US Consumers, Oct 2021 (% of respondents)Publication Date
January 13, 2022