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December 1, 2021
Reasons for Opening a Neobank Account According to US Mobile Banking Users, Sep 2021 (% of respondents)
Note
Respondents were asked, "What are the top reasons that would make you open a neobank account? Select up to 3."Methodology
Data is from a September 2021 Insider Intelligence survey of 2,385 US mobile banking users to gauge consumers’ preferences and the value they place on 42 innovative mobile banking features. Respondents to the survey were sourced from a third-party sample provider to closely resemble US demographics on the criteria of gender, age, and income.Chart Title
Reasons for Opening a Neobank Account According to US Mobile Banking Users, Sep 2021 (% of respondents)Publication Date
December 1, 2021