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December 1, 2021

Reasons for Opening a Neobank Account According to US Mobile Banking Users, Sep 2021 (% of respondents)

Reasons for Opening a Neobank Account According to US Mobile Banking Users, Sep 2021 (% of respondents)

Note

Respondents were asked, "What are the top reasons that would make you open a neobank account? Select up to 3."

Methodology

Data is from a September 2021 Insider Intelligence survey of 2,385 US mobile banking users to gauge consumers’ preferences and the value they place on 42 innovative mobile banking features. Respondents to the survey were sourced from a third-party sample provider to closely resemble US demographics on the criteria of gender, age, and income.

Featured In

Neobanks Confront UncertaintyNeobank Upgrade offers a high-yield savings account with the help of 200 small banksUK banks show strong performance in Q4 but face unique challenges in 2023Pressure to cut overdraft fees has smaller banks changing up their overdraft policies

Sources

Insider Intelligence

Chart Title

Reasons for Opening a Neobank Account According to US Mobile Banking Users, Sep 2021 (% of respondents)

Publication Date

December 1, 2021

Sources

Insider Intelligence

Featured In

Neobanks Confront UncertaintyNeobank Upgrade offers a high-yield savings account with the help of 200 small banksUK banks show strong performance in Q4 but face unique challenges in 2023Pressure to cut overdraft fees has smaller banks changing up their overdraft policies
Topics
Digital BankingFinancial ServicesMobile Banking
Consumer Banking
NeobanksUnited States