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August 11, 2021

Role of CMOs in Their Company's Digital Business Transformation Strategy According to Marketing Executives in North America and Europe, May 2021 (% of respondents)

Note

Respondents were asked, "What role do you personally play in setting your company's digital business transformation strategy?"

Methodology

Data is from August 2021 Gartner report titled "The Role of Marketing in Digital Transformation and Innovation". 400 marketing executives from North America and Europe were surveyed online during March-May 2021. Respondents were from Canada (1%), France (12%), Germany (11%), the UK (27%), and the US (49%). Respondents were required to have involvement in decisions pertaining to setting or influencing marketing strategy and planning, as well as have involvement in aligning marketing budget/resources.

Featured In

The Banking CMO ReportKeyBank's chief marketing officer says: ‘It’s the fiercest competition for eyeballs that's ever existed’

Sources

Gartner

Chart Title

Role of CMOs in Their Company's Digital Business Transformation Strategy According to Marketing Executives in North America and Europe, May 2021 (% of respondents)

Publication Date

August 11, 2021

Sources

Gartner

Featured In

The Banking CMO ReportKeyBank's chief marketing officer says: ‘It’s the fiercest competition for eyeballs that's ever existed’
Topics
Financial ServicesDigital Transformation
Europe
North America

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