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May 6, 2021

How Often Do US Podcast Listeners Skip Ads in Podcasts They Regularly Listen to? (% of respondents, Feb 2021)

Note

Data was provided to Insider Intelligence by Jacobs Media.

Methodology

Data is from the May 2021 Jacobs Media "Techsurvey 2021." 42,224 radio listeners ages 18+ in North America were surveyed online during January 5-February 7, 2021. The survey utilized the listener databases of 470 commercial radio stations. Some responses were gathered via station websites and social networking pages. Jacobs Media is a media and digital consulting firm.

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Consumer Attitudes Toward Digital Advertising 2021 Over 70% of US podcast listeners fast forward through ads

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Chart Title

How Often Do US Podcast Listeners Skip Ads in Podcasts They Regularly Listen to? (% of respondents, Feb 2021)

Publication Date

May 6, 2021

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Consumer Attitudes Toward Digital Advertising 2021 Over 70% of US podcast listeners fast forward through ads

Topics

Podcasting

Consumer Attitudes on Marketing United States

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