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April 22, 2021
US Internet Users' Attitudes Toward Brands Using Their Data in Advertising and Marketing, March 2021 (% of respondents)
Methodology
Data is from the April 2021 Merkle "Consumer Experience Sentiment Report." 1,348 US internet users ages 18+ were surveyed online by Qualtrics during March 2021. Respondents were part of a paid panel.