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May 1, 2021

US Gen Z Instagram, Snapchat, and TikTok Users, 2019-2025 (millions)

Methodology

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

Featured In

Snapchat’s ComplexCon campaign demonstrates its social commerce ambitions US Social Media Usage 2021 How Apple's iOS changes are affecting Snapchat, following brands, and young Instagrammers More Gen Zers now use TikTok than Instagram in the US Social Media Update Q2 2021

Sources

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Chart Title

US Gen Z Instagram, Snapchat, and TikTok Users, 2019-2025 (millions)

Publication Date

May 1, 2021

Sources

Featured In

Snapchat’s ComplexCon campaign demonstrates its social commerce ambitions US Social Media Usage 2021 How Apple's iOS changes are affecting Snapchat, following brands, and young Instagrammers More Gen Zers now use TikTok than Instagram in the US Social Media Update Q2 2021

Topics

Social Media Users Generation Z United States

US Gen Z Instagram, Snapchat, and TikTok Users, 2019-2025 (millions) | EMARKETER