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March 25, 2021
How Familiar Are Mobile Marketers Worldwide with Apple's Planned Changes to Identifier for Advertisers (IDFA) in iOS 14? (% of respondents, Sep 2020 & March 2021)
Methodology
Data is from the March 2021 AppsFlyer and MMA Global report titled "Personal Data, Privacy, & Smartphones: The Marketer/Consumer Disconnect." 161 marketers were surveyed worldwide during February-March 2021. Respondents were MMA members with titles of manager or above. AppsFlyer is a provider of mobile advertising attribution & analytics. MMA Global is a trade association of marketers, martech, and media companies focused on the future of marketing.Chart Title
How Familiar Are Mobile Marketers Worldwide with Apple's Planned Changes to Identifier for Advertisers (IDFA) in iOS 14? (% of respondents, Sep 2020 & March 2021)Publication Date
March 25, 2021