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December 8, 2020

Digital Media Challenges According to US Digital Media Professionals, Oct 2020 (% of respondents)

Note

Respondents were asked, "Please indicate the top three digital media challenges your organization will face in the next 12 months. (Select up to three)"

Methodology

Data is from the December 2020 Integral Ad Science (IAS) "The 2021 Industry Pulse Report: US Edition." 230 US digital media professionals were surveyed during September-October 2020. Respondents were from the IAS database and include media agencies (38%), publishers (24%), advertisers/brands (8%), creative agencies (8%), DSP (5%), SSP (4%), ad network/exchange (3%), trading desk (2%), and other (1%). Integral Ad Science is a digital ad verification company.

Featured In

Publisher Ad Monetization After the Third-Party Cookie The Ad Platform: Differential privacy and post-cookie ad measurement proposals Ad Measurement and Revenue Attribution 2021 The Ad Platform: Marketers' Biggest Measurement Challenges

Sources

Integral Ad Science

Share

Chart Title

Digital Media Challenges According to US Digital Media Professionals, Oct 2020 (% of respondents)

Publication Date

December 8, 2020

Sources

Integral Ad Science

Featured In

Publisher Ad Monetization After the Third-Party Cookie The Ad Platform: Differential privacy and post-cookie ad measurement proposals Ad Measurement and Revenue Attribution 2021 The Ad Platform: Marketers' Biggest Measurement Challenges

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Marketing Management Trends

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