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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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October 31, 2020

UK Open Exchange Digital Display Ad Spending, 2017-2022 (billions of £, % change, and % of total programmatic digital display ad spending)

Note

Programmatic digital display ads are digital display ads transacted or fulfilled via automation, including everything from publisher-erected APIs to more standardized RTB technology.

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.

"Behind the Numbers" Podcast