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November 17, 2020
Expected Impact of Apple's Planned Changes to Identifier for Advertisers (IDFA) on Select Marketing Capabilities According to Mobile Marketers Worldwide, Sep 2020 (% of respondents)
Note
Data was provided to eMarketer by AppsFlyer.Methodology
Data is from a November 2020 AppsFlyer and MMA Global report titled "Apple, IDFA and iOS14: New Challenges, New Opportunities for Marketers." 171 marketers were surveyed worldwide during September 2020. Respondents were MMA members with titles of manager or above. AppsFlyer is a provider of mobile advertising attribution and analytics.Featured In
Programmatic digital display advertising is having an identity crisisUS Programmatic Digital Display Advertising Outlook 2021The Ad Platform: What to expect from the AppTrackingTransparency updateAd Measurement and Revenue Attribution 2021A new identity challenge for marketers: Apple’s mobile ad ID becomes opt-inChart Title
Expected Impact of Apple's Planned Changes to Identifier for Advertisers (IDFA) on Select Marketing Capabilities According to Mobile Marketers Worldwide, Sep 2020 (% of respondents)Publication Date
November 17, 2020