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November 12, 2020
Channels that Are Part of Account-Based Marketing (ABM) Programs According to US B2B Professionals, Aug 2020 (% of respondents)
Note
Data was provided to eMarketer by RollWorks.
Methodology
Data is from a November 2020 RollWorks report titled "Revealing What's Fact and What's Fiction." 215 US B2B marketing and sales professionals were surveyed online during August 2020.