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June 1, 2020
How Has the US Radio Ad Spending Forecast Changed?, 2017-2024 (billions, 2017-2024)
Note
Radio ad spending includes local and national broadcast of traditional on-air radio stations and satellite radio services that are delivered over the air.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.Chart Title
How Has the US Radio Ad Spending Forecast Changed?, 2017-2024 (billions, 2017-2024)Publication Date
June 1, 2020