Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Latest Articles

Explore our Research →

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

An updated version of this chart is available.

View the latest data

Already have a subscription?

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

November 12, 2019

Which Entities Do Esports Professionals Worldwide Believe Are Most Likely to Increase Their Investment in the Esports Industry? (% of respondents, 2018 & 2019)

Description

This chart shows which entities are most likely to increase their investment in the esports industry over the next year, according to marketing and agency professionals worldwide. Entities listed include traditional sports teams/leagues (e.g., NFL, NBA, etc.) and athletes/celebrities associated with ... them, private equity/venture capital firms, media groups, esports-dedicated investment funds and internet/technology companies.More

Featured In

US Esports 2020

Share

Chart Title

Which Entities Do Esports Professionals Worldwide Believe Are Most Likely to Increase Their Investment in the Esports Industry? (% of respondents, 2018 & 2019)

Publication Date

November 12, 2019

Sources

Source information is only available to PRO subscribers.

Featured In

US Esports 2020

Topics

Marketing Management Trends

Worldwide

Daily News

The new rules of measurement: Looking beyond ROAS and the funnel

The new rules of measurement: Looking beyond ROAS and the funnel

Nearly half of US marketers plan to invest in MMM over the next year

Nearly half of US marketers plan to invest in MMM over the next year

Consumers get a head start on holiday shopping

Consumers get a head start on holiday shopping

From entry-level to the C-suite, AI is shaking up marketing jobs

From entry-level to the C-suite, AI is shaking up marketing jobs

How influencer marketing became essential for Gap, Unilever, and more

How influencer marketing became essential for Gap, Unilever, and more

SiriusXM ties audio to audience affinity at Advertising Week

SiriusXM ties audio to audience affinity at Advertising Week

In-store commerce media seeks to overcome old budget, measurement practices

In-store commerce media seeks to overcome old budget, measurement practices

Retail media’s next act: Instacart goes full-funnel, end-to-end

Retail media’s next act: Instacart goes full-funnel, end-to-end

Direct traffic dominates fashion ecommerce

Direct traffic dominates fashion ecommerce

AI transparency, data privacy top consumers’ concerns for brands on social media

AI transparency, data privacy top consumers’ concerns for brands on social media

DoorDash, Rent the Runway, and Macy’s on commerce media’s shift from reach to relevance

DoorDash, Rent the Runway, and Macy’s on commerce media’s shift from reach to relevance

OpenAI, Google, Anthropic test agentic ecommerce in India

OpenAI, Google, Anthropic test agentic ecommerce in India

How Coach is brewing up experiences

How Coach is brewing up experiences

How McDonald's, bp, and Visa build in-store loyalty through digital experiences

How McDonald's, bp, and Visa build in-store loyalty through digital experiences

Apparel brands risk missteps as GLP-1s move size curve left

Apparel brands risk missteps as GLP-1s move size curve left

Latest Reports

Data Drop: US Sports Betting Outlook 2025-2027

Data Drop: US Sports Betting Outlook 2025-2027

US Cash-Back Credit Card Emerging Features Benchmark 2025

US Cash-Back Credit Card Emerging Features Benchmark 2025

Gen Z Path to Purchase 2025

Gen Z Path to Purchase 2025

Gen Z Personal Care and Beauty Preferences 2025

Gen Z Personal Care and Beauty Preferences 2025

Infopack: AI in Marketing

Infopack: AI in Marketing

B2B Video Marketing 2025

B2B Video Marketing 2025

Why AI Shopping Assistants Won’t Drive an Immediate Shift to Ecommerce

Why AI Shopping Assistants Won’t Drive an Immediate Shift to Ecommerce

Germany Digital Ad Spending by Industry 2025

Germany Digital Ad Spending by Industry 2025

B2B Digital Ad Spend Forecast 2025

B2B Digital Ad Spend Forecast 2025

US TV Ad Spending by Industry 2025

US TV Ad Spending by Industry 2025

US Retail Industry Ad Spending 2025

US Retail Industry Ad Spending 2025

10 Charts That Define Digital Markets in 2025 and Beyond

10 Charts That Define Digital Markets in 2025 and Beyond

US Ad Spending by Industry 2025

US Ad Spending by Industry 2025

France Digital Ad Spending by Industry 2025

France Digital Ad Spending by Industry 2025

US Buy Now, Pay Later Forecast 2025

US Buy Now, Pay Later Forecast 2025

Popular on EMARKETER

Perplexity steps away from its advertising goals without measurable monetization results

Perplexity steps away from its advertising goals without measurable monetization results

TikTok upgrades AI capabilities at Advertising Week

TikTok upgrades AI capabilities at Advertising Week

The new rules of measurement: Looking beyond ROAS and the funnel

The new rules of measurement: Looking beyond ROAS and the funnel

Performance marketing is growing amid economic uncertainty, study finds

Performance marketing is growing amid economic uncertainty, study finds

Nearly half of US marketers plan to invest in MMM over the next year

Nearly half of US marketers plan to invest in MMM over the next year

Consumers get a head start on holiday shopping

Consumers get a head start on holiday shopping

Infopack: AI in Marketing

Infopack: AI in Marketing

From entry-level to the C-suite, AI is shaking up marketing jobs

From entry-level to the C-suite, AI is shaking up marketing jobs

Spotify’s Advertising Week panel highlights the power of fandom for advertisers

Spotify’s Advertising Week panel highlights the power of fandom for advertisers

Gen Z Path to Purchase 2025

Gen Z Path to Purchase 2025

AI search shifts power to brands with structured data

AI search shifts power to brands with structured data

Exclusive: Enthusiasm for AI-generated creator content is plummeting

Exclusive: Enthusiasm for AI-generated creator content is plummeting

Gen Z Personal Care and Beauty Preferences 2025

Gen Z Personal Care and Beauty Preferences 2025

How influencer marketing became essential for Gap, Unilever, and more

How influencer marketing became essential for Gap, Unilever, and more

CTV buyers struggle with visibility, campaign confidence due to poor targeting and data gaps

CTV buyers struggle with visibility, campaign confidence due to poor targeting and data gaps

"Behind the Numbers" Podcast

The New American Dream: How Brands Are Aligning with Young People’s Aspirations | The Banking & Payments Show

The New American Dream: How Brands Are Aligning with Young People’s Aspirations | The Banking & ...

How Much Traditional Media Still Matters: Last Stand—or a New Beginning? | Behind the Numbers

How Much Traditional Media Still Matters: Last Stand—or a New Beginning? | Behind the Numbers

Gen Z’s Social Media Shuffle: Why 83% Are Turning the Volume Down — and Where They’re Going Next | Behind the Numbers

Gen Z’s Social Media Shuffle: Why 83% Are Turning the Volume Down — and Where They’re Going Next | ...

How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining Retail

How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining ...

The AI Ad Dilemma: Consumer Trust, Controversial Ads, and the Future of Media Buying | Behind the Numbers

The AI Ad Dilemma: Consumer Trust, Controversial Ads, and the Future of Media Buying | Behind the ...

How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the Numbers

How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the ...

How (Not) to Rebrand | Reimagining Retail

How (Not) to Rebrand | Reimagining Retail

From Idea to Impact: GoodRx’s ‘Savings Wrangler’ and the Road Ahead, with CMO Ryan Sullivan | Behind the Numbers

From Idea to Impact: GoodRx’s ‘Savings Wrangler’ and the Road Ahead, with CMO Ryan Sullivan | Behind ...

What If? A Billionaire Bought CNN or CNBC, Pepsi Was Cut In Half, and Connected Car Ads Were Amazing | Behind the Numbers

What If? A Billionaire Bought CNN or CNBC, Pepsi Was Cut In Half, and Connected Car Ads Were Amazing ...

The Unofficial Most Interesting Retailers List (September) — Back-to-College Campaigns and Activations | Reimagining Retail

The Unofficial Most Interesting Retailers List (September) — Back-to-College Campaigns and ...

What If? Snap Smart Glasses vs. Meta’s, Netflix’s Shoppable Ads & TikTok’s GenAI Assistant | Behind the Numbers

What If? Snap Smart Glasses vs. Meta’s, Netflix’s Shoppable Ads & TikTok’s GenAI Assistant | Behind ...

The Most Interesting Thing At Advertising Week New York 2025 Is ... ? | Behind the Numbers

The Most Interesting Thing At Advertising Week New York 2025 Is ... ? | Behind the Numbers

Delta Plans AI-Driven Personalized Pricing—Is This Retail's Future? | Reimagining Retail

Delta Plans AI-Driven Personalized Pricing—Is This Retail's Future? | Reimagining Retail

Stablecoins Take Over the Payments Conversation—And Why Retailers Are Launching Their Own | The Banking & Payments Show

Stablecoins Take Over the Payments Conversation—And Why Retailers Are Launching Their Own | The ...

Takeaways from the Google Monopoly Verdict — and What Comes Next | Behind the Numbers

Takeaways from the Google Monopoly Verdict — and What Comes Next | Behind the Numbers

Trending in United States

Perplexity steps away from its advertising goals without measurable monetization results

Perplexity steps away from its advertising goals without measurable monetization results

TikTok upgrades AI capabilities at Advertising Week

TikTok upgrades AI capabilities at Advertising Week

The new rules of measurement: Looking beyond ROAS and the funnel

The new rules of measurement: Looking beyond ROAS and the funnel

Infopack: AI in Marketing

Infopack: AI in Marketing

Consumers get a head start on holiday shopping

Consumers get a head start on holiday shopping

Performance marketing is growing amid economic uncertainty, study finds

Performance marketing is growing amid economic uncertainty, study finds

Nearly half of US marketers plan to invest in MMM over the next year

Nearly half of US marketers plan to invest in MMM over the next year

Spotify’s Advertising Week panel highlights the power of fandom for advertisers

Spotify’s Advertising Week panel highlights the power of fandom for advertisers

Gen Z Path to Purchase 2025

Gen Z Path to Purchase 2025

From entry-level to the C-suite, AI is shaking up marketing jobs

From entry-level to the C-suite, AI is shaking up marketing jobs

Adobe expects a significant slowdown in ecommerce growth this holiday season

Adobe expects a significant slowdown in ecommerce growth this holiday season

Exclusive: Enthusiasm for AI-generated creator content is plummeting

Exclusive: Enthusiasm for AI-generated creator content is plummeting

AI search shifts power to brands with structured data

AI search shifts power to brands with structured data

As AI floods social platforms, marketers face a trust test

As AI floods social platforms, marketers face a trust test

Gap launches creator platform to boost cultural relevance

Gap launches creator platform to boost cultural relevance