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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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January 6, 2020

What Is the Maximum Amount US Adults Are Willing to Spend on TV/Video Streaming Services? (% of respondents, Nov 2019)

Description

This chart shows the amount of money that internet users in the United States are willing to spend on streaming TV/video services (i.e., SVOD or linear OTT subscriptions).

Note

Data was provided to eMarketer by The Trade Desk.

Methodology

Data is from a January 2020 The Trade Desk study conducted by YouGov. 2,613 US adults ages 18+ were surveyed online during November 19-21, 2019. The data has been weighted and is representative of all US adults.