Already have a subscription?Sign In
Access All Charts and Data
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
November 3, 2019
Role of Social Media in US* Millennial B2B Professionals' Research Process, Sep 2019 (% of respondents)
Description
This chart shows the role that social media plays in the research process of majority US-based millennials at B2B companies. Activities undertaken on social media include browsing existing discussions to learn more about the topic, asked for suggestions/recommendations from other users, connected ... directly with potential vendors/sales reps, and connected directly with individual thought leaders to ask opinions.Featured In
Engaging Professional Audiences on LinkedInChart Title
Role of Social Media in US* Millennial B2B Professionals' Research Process, Sep 2019 (% of respondents)Publication Date
November 3, 2019
Sources
Source information is only available to PRO subscribers.