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Explore our Research →Consumers unwilling to pay for AI features
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Younger generations concerned most with cost of living
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Brands prioritizing engagement, loyalty in influencer marketing
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OpenAI’s upcoming GPT-5 unifies models, widens ChatGPT's lead
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De minimis crackdown puts pressure on UPS’ cross-border business
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Brazil’s streaming shakeup: Prime Video tops Netflix as ad-supported rivals surge
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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
September 27, 2019
For What Purposes Do US Social Media Users Use Select Social Media Platforms? (% of respondents, Q3 2019)
Description
Social media users in the US were asked the reasons that they use each social media platform. Responses included to keep contact with friends and family, to strengthen professional network, to get news, to follow brands/companies, to get entertainment and other purposes. Social media platforms ... included Facebook, WhatsApp, YouTube, Instagram, Snapchat, Twitter, Reddit, Tumblr, Pinterest, LinkedIn and Periscope.More
Methodology
Data is from the September 2019 AudienceProject report titled "Insights 2019: App & social media usage." More than 13,000 internet users ages 15+ in Denmark, Finland, Germany, Norway, Sweden, the UK and the US were surveyed online during Q3 2019. Data was weighted to be representative.Chart Title
For What Purposes Do US Social Media Users Use Select Social Media Platforms? (% of respondents, Q3 2019)Publication Date
September 27, 2019
