Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Already have a subscription?Sign In

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Get a Demo
September 30, 2019

US Podcast Listeners Who Have Purchased an Item After Hearing a Sponsored Ad, by Frequency, Sep 2019 (% of respondents in each group)

Description

Podcast listeners in the United States were asked if they have ever purchased an item after hearing a sponsored ad for it in a podcast. The responses are broken down by how frequently the respondents listen to podcasts: daily, weekly, monthly and several times a year.

Methodology

Data is from a September 2019 CivicScience survey as cited in company blog. 1,759 US internet users ages 13+ were surveyed online during September 2019. Data was weighted according to the US Census for the adult population. CivicScience is an online polling company that polls consumers on their favorite websites and social networks.